THOMAS COOK LAUNCHES SUMMER CAMPAIGN
Thomas Cook this weekend launches its summer marketing campaign, to link with the start of British Summer Time. The clocks go forward at midnight on Saturday 24th March.
Building on the theme "Our World Revolves Around You", launched in January 2007, this campaign focuses on how Thomas Cook is offering great value to those customers who have not yet booked their summer holiday, with "The Thomas Cook Travel Sale". The sale offers savings of up to £400 per holiday as well as offers on flights, holiday money and more. The campaign celebrates the arrival of British Summer Time, and will feature in all 548 Thomas Cook store windows, the company's website, Thomas Cook TV, as well as potential above-the-line activity.
The campaign also helps customers who have not yet made up their mind where to go, with specific holidays grouped by price. For example, it details what customers can get for £149, £249 and £549. It also displays the range that Thomas Cook offers - from all-inclusive holidays to Mexico and half-board escapes to Europe, to New York city breaks and flights to Cuba.
The next few weeks, particularly as Easter approaches, are a key sales period for holidays. Thomas Cook has worked with Sweet FA on the creative for the campaign, which will also be replicated in e-mails and other communications to potential customers.
The campaign will continue into the summer's late booking period, with various tactical offers and themed weekends planned to refresh the message and continue to capture the imaginations of would-be holidaymakers.
Simon Carter, Marketing Director at Thomas Cook, said: "With this weekend the official start of British Summer Time, customers immediately start thinking about their escape to the beach. Thomas Cook's vast range of holidays and the creative approach we have chosen should whet the appetite of all comers, no matter what their taste. Our role is to encourage customers into our stores, where Thomas Cook sales consultants will use their skills and experience to match customers with their perfect holiday."
