BRITS HAVE BEACH ON THE BRAIN - Direct Holidays latest research reveals the benefits of booking the beach.
As the nation returns to work it appears our heads are in the clouds. According to research by Direct Holidays four out of five Brits are already planning a holiday in 2008 and it seems the benefits of a holiday kick in way before take off.
One in five Brits claim to think about going on holiday most days and booking a trip seems one way to beat those January blues. The research revealed that just flicking through a brochure or browsing online raises peoples spirits with four out of five people stating that planning a holiday is the perfect pick up at this time of year.
Once a holiday is booked the benefits continue - three in five of us say they feel happier with something to look forward to and one in five admit to feeling more motivated at work. And for those whose New Year resolution is to beat the bulge - one in five Brits feel more motivated to get fit and healthy after booking a break.
And, when the holiday is over the research shows that a holiday continues to work wonders with one in five saying they feel closer to their family or partner and over half state they return happier with a better outlook than before they went.
However, Brits biggest concern remains the cost. Over half worry about how much a holiday will cost and a third feel that they can't afford those destinations they fancy the most.
It seems when deciding on a holiday four out of five Brits say they devote a lot of time seeking out the best holiday deal. When it comes to choosing a destination - price is the biggest temptation with a third saying a good price will tempt them to another destination and one is five opt for the destination most affordable for their family.
Tony Hopkins, director of product Direct Holidays said "There really isn't a better time to get the holiday you want than now. Not only can you take advantage of the fantastic discounts on offer for summer 2008 but as this research revealed - you can reap the benefits of a holiday on all areas of your life from the day you start planning."
Direct Holidays launched its £10 Million Giveaway for summer 2008 on Boxing Day. It guarantees a £100 saving per booking on every single holiday and has great offers such as a low deposit, free child places, single person discount and half price travel insurance.
The same savings are available whether a holiday is booked online at www.direct-holidays.co.uk, calling 0871 664 7985 or at Direct Holiday branches in UK and Ireland.
Direct Holiday has the following top tips for booking a holiday;
1. Book early
Booking early will help you get the best price on the holiday you want. Take advantage of the great deals and discounts on offer such as Direct Holiday's guaranteed £100 saving per booking, free child places, low deposit and single parent discount.
2. Convenience is key
To ensure you enjoy your holiday from start to finish make sure your holiday works for you. Select an airport easily accessible and look for flights that depart and arrive at suitable times. Direct Holidays features one of the best regional flying programmes with departures from more 24 airports throughout the UK and Ireland.
3. Get insurance Getting the right insurance is vital. Be sure that the insurance you get covers all those traveling and any activities you may want to do whilst away. Direct Holidays is offering half price insurance until 31 January 2008.
