Cruise Thomas Cook Announce Partnership With ACE.

Cruise Thomas Cook has announced today that it will be joining The Association of Cruise Experts (ACE). As the UK’s largest cruise retailer, Cruise Thomas Cook is keen to ensure it is part of the rapid development of the ACE brand going forward. As part of its membership all Thomas Cook stores will be listed as members of ACE and the company will utilise the ACE branding on all Cruise Thomas Cook advertising, online at www.cruisethomascook.com and within all Thomas Cook stores.

At present Cruise Thomas Cook will continue to run its web based interactive learning resource – The Cruise Academy – that was launched in 2006. The company has confirmed that it will look to use ACE online training in the future.

Jenny Ellis, Cruise Thomas Cook said "We recognise and value ACE as the leading body for learning and development within the cruise industry so are very excited about what our new partnership with ACE will bring to Cruise Thomas Cook. We believe that not only will it strengthen our position as the leading cruise retailer but that it will also provide huge benefits for our staff and ultimately our customers."

Andy Harmer, director of business development ACE commented, "ACE is delighted to welcome Cruise Thomas Cook as its newest member. Its decision to join our association is testament to ACE's strong position as the UK's official learning and development body and it takes ACE membership to its highest level since formation. We are committed to providing continued independent training for cruise agents and are thrilled that Cruise Thomas Cook has decided to invest in its staff through this partnership."

Over the past 18 months, ACE has introduced a range of new initiatives including online training, cruise expo events, 'learning at sea' seminars, a variety of online and printed resources, and its hugely successful UK Cruise Convention, which this year takes place in Southampton in May.

Last November Thomas Cook UK & Ireland confirmed Cruise Thomas Cook to be the brand to lead the tour operator's cruise business. This enabled the company to retain and build on the expertise of both brands previously held – Cruise Thomas Cook and The Cruise Store – whilst enabling the heritage associated worldwide with Thomas Cook to continue.

Cruise Thomas Cook today continues to offer independent advice across on all cruise lines to customers through specially trained consultants on hand in every Thomas Cook and Going Places store, CruiseThomasCook call centres and behind the scenes at www.cruisethomascook.com.

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